At the start of the year I was approached by Blinkart to be part of an interesting project for Guinness. The project involved collaborating with a number of talented illustrators, carvers and art directors. here is what Blink say about it.
Blinkart was commissioned by Saatchi and Saatchi to create a physical piece to celebrate the history of Guinness from 1759 to the present day, as well as making an accompanying film to launch their new brand strategy “Made Of More”. In response we built a twelve foot, two ton sculptured plinth which depicts the story of Guinness in the round, conceived and designed by David Wilson.
David Wilson selected illustrators Robert Hunter, Bradley Jay, Micah Lidberg, and design studio Village Green to each draw a section of the story which would then be hand carved into the solid sculpture, marrying their individual different styles and creating a rich texture and depth to the monument.